About

Anna Willms' textile design studio embodies a passion for timeless aesthetics and sustainable craftwomanship.

Austrian designer Anna Willms launched her Viennese textile design studio in 2020, driven by a deep passion for textiles and a commitment to sustainable production. Her inspiration is deeply rooted in the influential women in her life - her grandmother, mother, and sister - who instilled in her a profound appreciation for nature, a keen eye for detail, and a love for harmoniously blending timeless charm with contemporary aesthetics. Her fabrics and wallpapers transcend fleeting trends, offering designs brimming with personality. Infusing spaces with vibrancy and sophistication, Anna’s creations narrate stories of elegance, individuality, and a heartfelt celebration of nature, reimagined for modern living.

Inspiration

Celebrating nature in the modern home with a collection where sustainability isn’t a feature - it’s the foundation.

Sustainability

All of our decisions are shaped by a deep respect for the planet. From material sourcing to final production, we commit to methods that honour both craft and conscience.

High Quality Materials

Fabrics

We print exclusively on 100% Belgian Libeco linen - celebrated for its durability, refined texture, and low environmental impact. Grown from flax, a plant that thrives with minimal water and no waste, linen is fully biodegradable and renewable. Each fabric offers natural elegance, supporting sustainability through thoughtful material choice and exceptional European craftsmanship.

Wallpapers

Our non-woven wallpapers are crafted from premium, PVC-free fibers derived from FSC-certified wood pulp - ensuring no illegal wood sources are used. Free from harmful additives, they offer a refined matte finish with a soft, natural feel. Our vinyl wallpapers are engineered for longevity. They are designed to last - easy to clean and highly resistant, reducing the need for frequent replacement.

Eco-Friendly Production

Digital Printing

Our use of cutting-edge digital printing technology cuts carbon emissions by up to 80% compared to more traditional methods. It also supports a print-on-demand model - lowering water, energy, and chemical use while drastically minimizing waste. We print only what’s needed. This approach not only limits waste but also supports a slower, more mindful way of producing beauty.

European Sourcing

We partner exclusively with trusted and like-minded European manufacturers and printers who share our dedication to sustainability. By sourcing and producing locally, we maintain close relationships with our partners, ensure ethical and efficient practices, and significantly reduce transport emissions - all while upholding the highest standards of quality at every stage.

Our Promise

Design that feels good, and does good.

By choosing Anna Willms, you’re embracing design with depth - where elegance meets ethics, and beauty meets responsibility. Our textiles are more than just timeless - they're crafted with care for the world they live in. Every piece you bring into your home is a reflection of our values: sustainability, quality, and thoughtful design.