Anna Willms Textiles is a Viennese Textile House founded by Anna Willms in 2020 with a mission to offer QUALITY HOME TEXTILES - designed, produced and printed responsibly.
ABOUT ANNA
Anna has been surrounded by inspiring women all of her life including her grandmother, mother and sister – all of whom have always had a strong passion for design and interiors. They all have their own distinctive styles and the ability to make every space they create feel unique to their personalities, through bold yet always elegant combinations of old and new elements. This is and always has been the biggest inspiration for Anna and ultimately is what she aims to create with her own designs.
Anna’s goal is to create fabrics and wallpapers that are spirited and bold, with the aim to offer products that become timeless advocates of your personality in order to make your home really feel like home, wether it is through the pattern on your wall or the colour of the bed you crawl into at night.
After studying Textile Design at Chelsea College of Art & Design in London, Anna founded Anna Willms Textiles in 2020 in tribute to those who inspire her the most.
"For my first collection, I wanted to re-interpret the designs that had inspired me to become a textile designer in the first place. THE POM POM COLLECTION is a tribute to those timeless classics I grew up with at home - with a modern twist of my own of course."
SUSTAINABILITY
A profound love for pattern and fabrics, together with the need for sustainable production, is what continuously drives Anna to strive towards creating something she can stand for.
Our aim is to exclusively use sustainable and natural materials and eco-friendly production processes for all of our products. We are aware of our responsibilities as a company and continuously seek ways to lower our carbon footprint and work towards a more sustainable future – as best as we can.
In order to achieve our goals, we work closely with a wonderful and likeminded team of European printers and manufacturers to create a tactile range of printed fabrics and wall decors that are sourced and produced responsibly to create a sustainable alternative for the conscious consumer looking to make a difference in their own home.
MATERIALS & METHODS
FABRICS
We print exclusively on 100% Linen which known to be the most durable and sustainable natural fabrics available.
WALLPAPERS
Our Wallpaper is a PVC-free non-woven material, consisting of pulp from FSC certified forests, as well as being EUTR / UKTR timber regulation compliant to ensure no illegal wood sources are used.
PRINTING PROCESSES
We use digital technologies to print all of our products, where carbon emissions can be reduced by as much as 80% in comparison to more traditional methods.
WASTE MANAGEMENT
We minimise waste with print-to-order fabrics and wallpaper.
PRODUCTION
We work with manufacturers and printers who are committed to using ecologically friendly practices and prioritise sustainability.
MADE IN EUROPE
We source and produce all of our products in Europe to maintain close relationships with our vendors and keep shipping distances to a minimum.
WHY LINEN?
Linen is by far the most eco-friendly, natural material to use for fabric design. For this and many other reasons, Anna Willms fabrics are exclusively printed on 100% French linen.
The natural fibre, made from the fibres of the flax plant, is one of the oldest textiles in the world, appreciated for thousands of years for its durability, breathability, and luxurious feel. Flax is one of the most sustainable raw materials in the world. It is 100% biodegradable and recyclable making it a zero-waste product. During growth the flax plant receives no additional irrigation; rainwater is sufficient. And in comparison to other crops, far fewer pesticides and fertilisers are used. It is environmentally friendly and full of fantastic attributes making it a great choice for your home.
Some of it’s mazing natural properties include characteristics like being hypoallergenic, anti-static, bug-resistant, temperature-regulating and anti-bacterial.
DIGITAL PRINTING
Committed to reducing our companies impact on the environment, all of our products are printed using digital technologies. This not only amazingly captures and translates all the little nuances and colours from Anna's artwork onto our fabrics and wallpapers, but also offers a more environmentally-friendly process in comparison to more traditional methods.
Alongside numerous benefits, carbon emissions can be reduced by as much as 80% using digital technologies. Digital textile printing involves very low power, water and chemical consumption and the ability to print on demand results in very little wastage.